Double-digit growth in children’s goods market in Russia - October 2011

In Russia there are about 22 million children under the age of 14, which constitutes a large group of potential customers for the country’s children’s goods market. The sector is considered to be one of the most dynamic sectors in Russia, with its double-digit year-on-year increases but relatively high level of saturation. Within the children’s goods market, the toys sub-sector seems to be most promising in terms of business development dynamics. Simultaneously, the import-dominated toy market in Russia is witnessing market-share sales growth for native producers.

Speaking to Retail Update Russia, Mrs. Olesya Voropaeva of the Step by Step research and consulting company said that currently the children’s goods market in Russia is one of the most rapidly developing sectors of the retail market in the country. The sector includes clothing, footwear, toys, and food products for babies and has witnessed increases of 20-25% year on year. Moscow alone takes a 25% share of the country’s total retail market of children’s goods.