The mobile phone network operator and retailer Vimpelcom (the owner of the Beeline brand) may choose Euroset, a mobile phone retailer, as the manager of its mono-brand stores. However, Vimpelcom is also considering the development of its own retail network.
At present, Euroset holds a 49.9% stake in the retail business of Vimpelcom. The 3,730 Euroset outlets (the store count in July 2010) have brought Vimpelcom 25% of its new mobile phone service customers.
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