M.Video, a Russian consumer electronics and household appliance chain, is planning to expand to Ukraine. The company may acquire a 30% stake in Comfy, a Ukrainian retailer with a similar profile. The potential deal is thought to be worth $100m.
According to Vist-Service, the owner of the Comfy chain, there are other potential buyers, such as the British Dixons Group, the American concern Best Buy and German Media Markt, interested in acquiring the stake in Comfy.
Vist-Service manages 72 outlets under the Comfy name in Ukraine. On 30 June 2010 M.Video operated over 180 shops in Russia and accounted for about 10% of the country’s consumer electronics and household appliance market.
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