Rush, the owner of the Ukrainian perfume and cosmetics retail chain Eva, is to rebrand all Eva stores over the next 18 months. The project requires investment of $1.5m.
This rebranding process is intended to change not only the visual features of the brand but also the format and design of the stores.
All of the network’s new stores are to open in a new format.
The first Eva outlet opened in 2002. On 1 September 2010 Rush operated 119 outlets. The combined trading area of the Eva stores exceeds 50,000 m2.
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