By the end of August 2010, the mobile phone retailer Euroset is to launch the first store of its new format – a consumer electronics hypermarket. Depending on the company's choice of premise, the new store is to take up either 1,000 m2 or 2,500 m2. This would be in contrast to the average trading area of Euroset stores, which is 36 m2.
Euroset plans to invest approximately $1m in the opening of two consumer electronics stores and will spend a minimum of six months examining the new format. Should the pilot stores report EBITDA profitability similar to those reported by other stores operated by the company (on average 13-14%) the company will develop the new format further.
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