Deti, a Russian retailer of children's goods, is developing a new, larger, store format. The new format will be launched in Mega malls and the first such store will be located in the Mega-Belaya Dacha mall in Kotelniki, near Moscow. The store will have an area of 3,000 m2, thus making it the largest Deti store in the country. The store is scheduled to open at the end of August or beginning of September.
Until now, the retailer has focused its attention on supermarket-format stores, typically measuring anywhere from 350 m2 to 2,500 m2. The new stores will not only be larger, but will stock a broader range of goods.
Deti currently operates 24 stores in St. Petersburg and 13 in Moscow.
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