Champagne producer to launch spa hotels

2010-07-20

Abrau-Dyurso, a Russian champagne producer, is to develop a chain of wine-theme spa hotels in co-operation with Cronwell Hotels & Resorts. With this move, the producer plans to expand its business model and implement in Russia the concept, which has proven to be successful in other European countries.

The first unit is to start operation in October 2010 under the name of Abrau Dyurso Hotels by Cronwell. It will cover the total area of 2,500 m² in Abrau-Dyurso village (Krasnodar Territory) and will house 40 rooms. The champagne producer is to invest over RUB 80m ($2.63m) in the opening.

The co-operation involves also the construction of another two hotels in Abrau Dyurso, designed for 150 and 100 rooms. In addition, the partners plan to open hotels in other countries. In 2008 Cronwell Hotels and Resorts acquired a hotel with 36 apartments in Chalkidiki, Greece, which is currently being reconstructed and will be re-opened under the Abrau Dyurso banner.

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