Russian children’s goods market to speed up growth in 2011-2015

2010-07-20

The Russian children’s goods market is forecast to grow by 15-17% on average in the period of 2011-2015, according to the largest children’s goods retailer in Russia, Detsky Mir. The company forecasts the growth to speed up gradually, starting from 13% in 2011 and ending at 17% in 2015. In 2015 the market is forecast to be worth RUB 701.3bn ($22.4bn).

The growth is expected to be driven by two main factors: an increase in the number of newborns in 2007-2015 and low, in comparison with the Western Europe, expenses for children goods in Russia. While in Russia the average spending for toys amounts to $110 per year, the figure stands at some $280 in Western Europe. The average monthly expenditure per one child in Russia is approximately RUB 3,800 ($124).

In 2009 the value of the children’s goods market grew by 9% year on year to RUB 294.2bn ($9.7bn), according to the Detsky Mir estimates. From among the main segments of the market, the highest growth of 13.5% was reported in the segment of goods for newborn babies. This segment is envisaged by the retailer as having the best prospects for growth over the next four years as the company estimates its growth at 20% on average in 2011-2015. The lowest increase, of approximately 10% on average, is forecast by the company in the segment of children's footwear.