Concept Club and Acoola stores to operate under one roof

2011-12-15



Clothing retailer Concept Club, which operates Concept Club and Acoola stores on Russian retail market, undertook an experiment with its trading format, opening both brands in one shared store. The first store of this kind, with 274 m², opened under the name of ConceptClub&Acoola in Lipetsk. In December a second shop (280 m²) opened in Ryazan's Victoria Plaza.

In January-March 2012 more outlets of the new chain are to appear in Krasnodar's Oz Mall, Voronezh's City-Park Grad, as well as in the shopping centres Armada and Gulliver in Orenburg.

Apart from the new format, the company plans to increase the assortment in its stores by 30% from 2012 and start selling shoes in all stores of over 150 m². The next opening of a new Concept Club store is set for February 2012 in the Greenwich mall in Yekaterinburg. Currently, the overall store count of the Concept Club Group encompasses 177 Concept Club outlets (57 company operated and 120 franchise units) and 51 Acoola stores (24 company operated).