Second Toy Store and more Deti openings in August-November 2011

2011-12-05



The St. Petersburg-based retailer of children’s goods Deti opened its new Toy Store in Kolpino (Federal City of St. Petersburg) on 1 December 2011. It is just the second store under the brand as the company core chain is Deti.
A Deti store opened in Elektrostal (Moscow Province) on 26 November 2011. Apart from this, in November, the company launched an outlet in Podolsk, also in Moscow Province.
Back in September a Deti shop appeared in Dubna (Moscow Province) and operates in the Orbita shopping centre. In addition, two outlets started operations in August 2011: in Moscow and St. Petersburg.
Overall, the current network of Deti stores consists of 30 units in Moscow and Moscow Province and 26 stores in St. Petersburg. The company also operates online.
Deti was founded in 1997 and operates on both the retail and wholesale children's goods markets. The company's stores offer about 30,000 SKUs of products for children aged 0-12.