Romir: Time is money for Russian customers

2011-11-08



A part of 60% of Russians make their own grocery shopping purchases taking in account that "time is money", according to a Romir's research company survey of 10,000 consumers across the country. This means that the majority of consumers are willing to save both money and time while doing shopping.

The decisive factor for 35% of surveyed customers is price, while 25% prefer a convenient store location to do their shopping. A significant number of respondents (15%) put an emphasis on having a wide range of goods in stores, while 12% believe that the most important factor when going shopping is customer service. However, only 8% of Russians consider quality and freshness of grocery products as the decisive factor when choosing which store to shop in.

The Romir's survey, published on 27 October 2011, was conducted in Russia's cities with more than 100,000 citizens. The participants scanned bar codes of all purchased goods brought home, after which the data was saved in an online data base.